Turnkey Custom ASICs
The ever-increasing demand for product innovation is driving Original Equipment Manufacturers (OEMS) and automotive Tier 1s to look for new ways to add differentiating features to their products while also driving down overall system costs, power and form factor.
In the past, this would typically mean designing a board that used discrete, off-the-shelf components since the benefits of custom ASIC development, which can reduce the BOM cost by as much as 80%, was reserved for large companies who had the volume production required to justify the up-front NRE costs.